Case study · LED experience · CES 2023

Togg at CES 2023.

Content for Togg's LED experience corridor in Las Vegas: a forest, a city and Istanbul, rebuilt as point clouds and early-AI paintings on the walls around every visitor.

Client: Togg
Event: CES 2023, Las Vegas
Our role: LED content for the corridor
Team: 5 people
Timeline: 1 month
Delivered: 3 worlds for the LED walls

The brief

A walk, not a stand.

For CES 2023 in Las Vegas, Togg built an experience corridor: a path lined with LED walls that visitors walked through, surrounded by moving images on both sides.

Togg's team designed the corridor. Our job was what played on its walls. Togg's car is electric, so the brief was technology: every world had to feel like a tech concept. Most of them we built as point clouds; for one, Togg asked for the look of early AI image models.

A 360° previz of the corridor: the magenta particle forest on the curved LED walls, visitors silhouetted in front of it — Previz: the corridor in 360°, with the forest on the walls.

Point cloud

A forest made of points.

Trunks, moss and roots drawn as dense clouds of particles that gather out of the dark and shift colour along the corridor, from mossy green to magenta to deep teal.

We built the point-cloud worlds in Houdini and Cinema 4D and finished them in After Effects.

A forest rendered as particles, with mossy green ground and pale trunks

The particle forest in magenta and orange, flowing across the forest floor

The particle forest in teal, roots and moss glowing in the dark

Blue light running down a tree trunk and across the teal forest floor

360° previz of the corridor with the green particle forest — Previz: the forest in 360° renders of the corridor, at visitor height.

360° previz of the corridor with the magenta forest floor — Previz: the forest in 360° renders of the corridor, at visitor height.

Point cloud

Future City.

The same language, turned on the city of tomorrow: towers sketched in points, streets traced in light and screens hanging between the buildings.

Early AI

Istanbul, painted by a machine.

For Artistic Türkiye, Togg wanted the look of early AI image models: Istanbul as a moving painting, the Bosphorus Bridge melting into the domes and calligraphy of a mosque interior.

This was the only part of the corridor made with AI, a chapter about Türkiye itself. We ran Stable Diffusion locally, with our own custom setups, and cut the results together in After Effects.

Previz: Artistic Türkiye in the corridor.

The concept that didn't fly

To Saturn.

Togg also asked for a rocket journey to Saturn. We took it as far as finished frames: past the Moon and Mars, then low over Saturn's rings, with its moons casting long shadows across the ice.

The concept was later dropped and never reached the corridor. These are the frames we made for it.